Archive for category Social Media
Social Media as a Listening Post
Posted by Don F Perkins in Social Media on April 20, 2013
Lot’s of people are using social media as a means of self-promotion, but very few of them have taken advantage of social media as a listening post. They are missing out on a great opportunity. Here’s why: Social media marketing is all about engagement. Trust Agents Chris Brogan and Julien Smith, in their best selling [...]
Cracking the Social Media Egg with @PixelMEDIA’s Thomas Obrey
Posted by Don F Perkins in Behavioral Change, Social Media, Videos on April 13, 2013
Video: Cracking the Social Media Egg with PixelMEDIA’s Thomas Obrey Here’s a transcript of the conversation: Cracking the Social Media Egg: Don: How’s it going today TJ? TJ: It’s going great. You guys are in my office, so it must be good. Don: Yeah, it’s a neat place. Lot’s of toys in here. So TJ, [...]
7 Keys to Digital Marketing – Why @PixelMEDIA Should Hire Don
Posted by Don F Perkins in Content Marketing, Social Media on March 30, 2013
Case Study: Digital Marketing and the Power of Strong Community Last week I found out my dream company had an opening for my dream job. PixelMEDIA needs a digital marketing specialist! So I went to work thinking about how to get their attention. I built a website demonstrating that I have skills and qualities that [...]
The Art of Building Community – Keep The Conversation Going @MusicHall
Posted by Don F Perkins in Leadership, Social Media, Videos on March 17, 2013
Purposefully Building Community My hat is off to the Portsmouth Music Hall for their extraordinary purposefulness in building community: Portsmouth NH’s historic downtown district and the whole New Hampshire seacoast region benefit from the role that the Music Hall plays in building business for the local community. In this 4.5 minute video, Monte Bohanan, the [...]
What Not To Do With Social Media Marketing – A Case Study in Ebuse
Posted by Don F Perkins in Content Marketing, Social Media on March 1, 2013
I’m a big fan of Google+ because I think it holds great potential for creating relationships and building brand influence within your markets. That said, there’s a lot that can go wrong in social media marketing. Case in point, this poor misguided soul ebusing my Google+ inbox: It’s not clear if he’s doing his own [...]
Content Marketing – You Don’t Buy Like That, Why Are You Trying To Sell Like That?
Posted by Don F Perkins in Content Marketing, Social Media, Videos on February 1, 2013
Last year I talked with Mike Volpe and Mark Roberge at Hubspot to find out why companies looking to grow quickly need to focus more on content marketing. Check out this two minute video that asks the pointed question: You Don’t Buy Like That Anymore, Why Are You Still Trying To Sell Like That? Me: [...]
Content Marketing – Some Best Practices For a Great Online Presence
Posted by Don F Perkins in Content Marketing, Social Media on November 25, 2012
Common Best Practices for Content Marketing Working with clients on content marketing there are always some unique nuances that lend to success depending on the business, their brand, their customers, but here are a few concepts that hold true in almost every case: Great Content=Online Presence=Conversations=Conversions Content marketing creates an online presence for your business, [...]
I Can Haz Internet Presence?
Posted by Don F Perkins in Content Marketing, Social Media on October 27, 2012
I’ve had several great discussions this week with fellow inbound marketers. In every discussion, it always came around to this idea that our customers, many of them small to medium businesses, are still very confused about how social media is going to make them more money. It’s not even that they are skeptical, but they just [...]
Facebook – What’s Not to Like?
Posted by Don F Perkins in Social Media on October 14, 2012
Like many others, for years I have this love/hate relationship with Facebook. It’s great to catch up with friends, share photos, stories and such, but some days don’t you just want to close your account and drop out of the whole Facebook scene? Things not to like about Facebook: “Private” Messages? Yeah Right… The new [...]
Social Media Marketing – What’s It Going To Take To Get You To Follow Me?
Posted by Don F Perkins in Content Marketing, Social Media on September 17, 2012
What Gives? Why Do We All Need So Many Followers? If you do a search on Google: “How to get more followers” you’ll get 676,000,000 hits. It seems that a large portion of society is on a hard driving quest to be “followed.” Someone in social media marketing has set this up as a big [...]
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