Posts Tagged Human Voice
Content Marketing Strategy: No More Solutioning Please! Inspire Us Instead
Posted by Don F Perkins in B2B Sales, Content Marketing on May 19, 2012
Solutioning: Some yabo calls or emails you and after a brief hello, starts in with: “We’re the nation’s leading provider of world class, scalable whatzits and we would love to tell you more about our solutions.” Stop it. Nobody cares about your products and services. Really. We don’t. In fact, as soon as the solutioning starts, [...]




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