Posts Tagged Human Voice

Content Marketing Strategy: No More Solutioning Please! Inspire Us Instead

Solutioning: Some yabo calls or emails you and after a brief hello, starts in with: “We’re the nation’s leading provider of world class, scalable whatzits and we would love to  tell you more about our solutions.” Stop it. Nobody cares about your products and services. Really. We don’t. In fact, as soon as the solutioning starts, [...]

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