http://mindmulch.net/b2b-sales/biggest-thing-holding-you-back-in-sales/ Content Marketing Sales Blog Sun, 19 May 2013 17:19:55 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://mindmulch.net/b2b-sales/biggest-thing-holding-you-back-in-sales/#comment-16062 Alix Collison Thu, 06 Sep 2012 19:38:08 +0000 http://mindmulch.net/?p=3873#comment-16062 Mattering to people isn’t that hard, and makes what you do emotionally meaningful. Sales people especially need to know that what they are contributing to the company is important to growing the brand. See Emotive Brand’s excellent paper: http://www.emotivebrand.com/thought/five-reasons-why-b2b-brands-should-become-meaningfully-emotive/

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