Good Content Always Gets Shared: 7 Characteristics of Good Content
Posted by Don F Perkins in Content Marketing on June 15, 2013
I thanked a Twitter follower for retweeting one of my blog posts recently and he tweeted back: “Good content always gets shared.” It was a great compliment, and it also got me thinking: What is “good content” exactly and how can a blogger make more of it? Hey Mikey, open up another can of that [...]
Four Ways To Speak The Language Of Value
Posted by Don F Perkins in B2B Sales, Small and Medium Business on June 8, 2013
By Don F Perkins More is Not Always Better Does this sound familiar?: Some poor sales person is getting “coached” by his manager. Basically, he has not made his quota the past few months and the heat is on. Sales manager: “It’s because you’re just not working hard enough. You need to put in [...]
Social Media And The Who Of Marketing
Posted by Don F Perkins in Content Marketing, Social Media, Videos on June 2, 2013
by Don F Perkins In this video interview, well-known author and speaker Christopher S. Penn talks about recent developments in social media and why businesses should consider shifting their focus from the what of marketing to the who of marketing. Transcript of the video: Me: Chris, you and I have been talking over lunch about [...]
Sales People: We’re All Pirates And Scoundrels
Posted by Don F Perkins in B2B Sales, Business Strategy on May 25, 2013
by Don F Perkins …or at least that’s the perception out there. Here come the sales people! Run for your lives! When I first started in sales, I knew it would be difficult, but it didn’t take long before I began to realize what a serious aversion many businesses have toward sales people. Why, you [...]
Time Management. Good News: There’s Only a Few Things You Do Really Well
Posted by Don F Perkins in B2B Sales, Behavioral Change on May 18, 2013
Hey. I don’t like it any more than you do. Sometimes, I wish I could just excel at everything. Well, if wishes were horses, dreamers would ride. Time management is your friend. What’s My Job Anyway? I talk to business people all day long about content marketing (Eeks! almost typoed “contempt marketing” ) and [...]
The Problem With Salespeople
Posted by Don F Perkins in B2B Sales on May 11, 2013
The problem with salespeople is that they are always trying to sell you something. Not On Your Life I was reading from Robert Terson’s new book yesterday “Selling Fearlessly”. There’s a section where Bob’s talking about his son Jake; about how he wouldn’t dream of being in sales. “He would swim the ocean [...]
Prospecting? Match Relevance with Enthusiasm
Posted by Don F Perkins in B2B Sales on May 4, 2013
It appears to be the consensus of contemporary selling that one cannot generate interest on pitching product features alone. As my VP might say, “when a house is full of mice any mousetrap will do.” How, then, are we to strike a balance between selling a product or service, with a set of features, while [...]
Low Impact Marketing: LAST CHANCE!! .. Really?
Posted by Don F Perkins in Behavioral Change, Content Marketing on April 28, 2013
AKA: How to Get Your Email Quickly DELETED! THIS IS YOUR LAST CHANCE!! Really? I’ve been talking to my customers again. They all agreed with me: threat marketing does not work on us. It does not appeal to us as consumers. It only serves one purpose: It annoys the crap out of us! When [...]
Social Media as a Listening Post
Posted by Don F Perkins in Social Media on April 20, 2013
Lot’s of people are using social media as a means of self-promotion, but very few of them have taken advantage of social media as a listening post. They are missing out on a great opportunity. Here’s why: Social media marketing is all about engagement. Trust Agents Chris Brogan and Julien Smith, in their best selling [...]
Cracking the Social Media Egg with @PixelMEDIA’s Thomas Obrey
Posted by Don F Perkins in Behavioral Change, Social Media, Videos on April 13, 2013
Video: Cracking the Social Media Egg with PixelMEDIA’s Thomas Obrey Here’s a transcript of the conversation: Cracking the Social Media Egg: Don: How’s it going today TJ? TJ: It’s going great. You guys are in my office, so it must be good. Don: Yeah, it’s a neat place. Lot’s of toys in here. So TJ, [...]
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