Archive for April, 2012
Content Marketing – How to Talk to Customers: Sound Like a Human
Posted by Don F Perkins in B2B Sales, Content Marketing on April 27, 2012
This sounds like pretty basic advice right? But it’s harder than it might seem. In content marketing, sounding human is one of the things that seems to elude many a well-meaning marketer. Interestingly, the importance of sounding human makes all the difference in sales as well. The parallels are solid. How to build great content [...]
How to Get More Sales: The Buyer’s Guide to Prospecting
Posted by Don F Perkins in B2B Sales, Behavioral Change, Sales Productivity, Unlearning on April 21, 2012
Finding new customers to fill that pipeline can be a tough gig. Can I get a witness? I’ve got two great stories this week to help with that. First: During our prospecting blitz this week, I overheard one of my colleagues being coached nearby. The sales training manager Ryan said: “You’re trying to say something magical, when what you need to [...]
Content Rules: Three Very Good Content Marketing Principles From a Very Good Book
Posted by Don F Perkins in Content Marketing, Small and Medium Business, Social Media on April 17, 2012
After reading Ann Handley and C.C. Chapman’s book “Content Rules,” I’ve got some great ideas for us internet marketers, and for you regular, normal folks too. Whether you are a corporate CMO or just marketing your own homespun organic hemp handbags, this book offers solid, proven principles for shaping your content, SEO, SEM, blogging, video, and [...]
How to make asking for the sale less difficult
Posted by Don F Perkins in B2B Sales, Behavioral Change, Sales Productivity on April 13, 2012
For people just starting out in sales, and even some seasoned sales veterans, asking for the sale can be the most difficult part of the sales process. Why? It’s simple: many of us fear rejection during the buying cycle, but we shouldn’t. Here’s why: The truth is that when asking for the sale, we [...]
Get As Close To Google As You Can
Posted by Don F Perkins in Business Strategy, Social Media on April 7, 2012
No matter how you feel about Google (or any other market leader), it makes good business sense to watch the market closely and form alliances where you can, even if sometimes they are the very folks you compete with in other areas. You need to find a way to say “Yes, and” as Tina Fey [...]
Video Blog: Get Out Of Your Own Way With A Great Coach
Posted by Don F Perkins in B2B Sales, Sales Productivity, Videos on April 4, 2012
Get Out Of Your Own Way With A Great Coach I recently received an email from Chris Brogan talking about having coffee and discussing coaching with Anthony Iannarino. I know both Chris and Anthony, but was not aware that they had ever met. What a great opportunity to learn from the best. When learning the [...]
-
You are currently browsing the archives for April, 2012
Facebook
LinkedIn
Quora
Skype
Focus Expert Network
Twitter
Google
StumbleUpon
FourSquare
Flickr
Delicious
Email