Archive for November, 2011
Videoblog: How To Grow When Everybody Else Is Shrinking – Hubspot Talks About Smarketing
Posted by Don F Perkins in B2B Sales, Content Marketing, Small and Medium Business, Videos on November 29, 2011
In this video interview Hubspot’s Mark Roberge, VP of Sales and Mike Volpe, Chief Marketing Officer unpack a key ingredient in their company’s strong growth. They call it “Smarketing.” share: Blog this! Bookmark on Delicious Digg this post Recommend on Facebook Share on fark Share on FriendFeed Share on Linkedin Share on Posterous share via [...]
Are You Doing Everything You Can To Maximize Sales From Your Reps?
Posted by Don F Perkins in B2B Sales, Business Strategy, Leadership, Sales Productivity on November 12, 2011
So you’ve hired some hot shot sales reps, but are they fully equipped to maximize your investment in them? Here are eight things to think about to ensure top performance of your fun squad: 1. Does your compensation structure encourage the behaviors you want (not just the outcomes?) For example, does it include a focus on strategic goals [...]
Creating a Strong Content Feedback Loop – Christopher S. Penn
Posted by Don F Perkins in B2B Sales, Content Marketing, Small and Medium Business, Videos on November 2, 2011
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