Archive for May, 2011
Have I Gotten Too Comfortable With Being Comfortable?
Posted by Don F Perkins in B2B Sales, Behavioral Change on May 24, 2011
The Comfort Zone In talking with my friend and mentor Gary Hart recently, he mentioned a webinar where some colleagues told him that face to face meetings are a thing of the past in business. When Gary questioned the validity of this idea, he was met with several explanations why they felt this to be [...]
How to Build Community with Your Business
Posted by Don F Perkins in Content Marketing, Small and Medium Business, Social Media on May 18, 2011
“I understand how powerful social media is, but I can’t grasp how it could be helpful in marketing my boring product.” To a business owner who understands that their product isn’t interesting, it’s tough to clearly grasp why participating in social media to market a boring product might be more than just putting lipstick [...]
Selling in a New Normal: Sales Tips from #MITsalesevent
Posted by Don F Perkins in B2B Sales, Sales Productivity, Social Media on May 9, 2011
On May 6, 2011 I had the pleasure of attending the MIT Sloan Sales Event in Boston MA. I met with dozens of seasoned sales veterans, many of whom shared nuggets I couldn’t wait to pass along to my readers: Melinda Emerson “Value is the currency in social media.” Don’t just tweet about what you [...]
Google Tips: How to Find People on the Internet
Posted by Don F Perkins in B2B Sales, Sales Productivity on May 4, 2011
How to Find People on the Internet Everybody remembers the three R’s: readin’ ritin’ and rithmatic. The basis for our primary education right? But the fourth R: research is critical for business people to master. There’s some great tools on the internet for finding people, and with a little know-how, you can dramatically reduce the [...]
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